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An Emmy-winning advertising executive, Mohammed Sehly is the co-founder and CEO of BigTime Creative Shop, an independent creative agency based in Riyadh. Under his leadership, BigTime has earned over 200 international awards and BigTime was named Independent Entertainment Agency of the Year at Cannes Lions 2025. From Cannes Lions, D&AD, The One Show, Clio Awards, Dubai Lynx, MENA Effies, London International, ADFEST, New York Festivals, Loeries, and The Andy Awards. As well as making BigTime be named Independent Entertainment Agency of the Year in Cannes Lions 2025 after having 7 trophies including 2 Gold Lions. Many of these accolades were historic firsts for Saudi Arabia.

In the World Creative Rankings, BigTime was ranked among the top 12 independent agencies globally, and #1 in both the Middle East & Africa and the Asia-Pacific regions.

BigTime is the most awarded independent agency in the Kingdom, with a growing reputation for world-class creativity. It was recently named Regional Independent Agency of the Year at the LIA Awards.

While delivering integrated campaigns for high-profile clients including Pepsi, Puma, Spotify, Al Hilal, Riyadh Metro, LivGolf, and leading government entities like the General Entertainment Authority (GEA) and Riyadh Season, delivered work collaborating with global icons like Rafael Nadal, Novak Djokovic, Tyson Fury, and Oleksandr Usyk. Notable projects include “Touchin’ Hands,” a cinematic short directed by Guy Ritchie; “6 Kings Slam,” a film featuring six tennis legends; and a bespoke Jacob & Co. watch co-designed with Fury and Usyk, which sold at Sotheby’s to benefit the Make-A-Wish Foundation.

Sehly has also served as a judge for Cannes Lions, ADC, One show, CICLOPE, New York festival and others, he remains committed to shaping the future of culturally grounded, globally relevant creative work in the region.

Originally from Lebanon, Aoun has been getting under the skin of consumers in the Middle East and North Africa region since reading Graphic Design at the American University of Beirut. After graduating in 2004 he began building his creative reputation at J. Walter Thompson Dubai, before taking up the challenge of Creative Director with J. Walter Thompson Riyadh, in 2011. Aoun has worked across diverse business sectors including banking, food & beverage, telecommunications, aviation, luxury and FMCG.

In Saudi Arabia – which was widely perceived as an ultra-challenging market in which to work – Aoun discovered that restrictions actually brought a unique set of opportunities for the creative. Campaign by campaign, he has helped J. Walter Thompson spearhead a remarkable new benchmark for the quality of work to expect from the Kingdom; and award by award, he has supported a change in the global industry’s perception of what the Kingdom is capable of achieving.

His brave and groundbreaking work has been recognized at international and regional award shows making Wunderman Thompson Saudi Arabia the most awarded agency in the Kingdom. He achieved the first-ever Dubai Lynx Grand Prix and Silver Cannes Lion of any agency in Saudi Arabia; and in 2019 he won the region’s first ever Glass Grand Prix at Dubai Lynx.

Aoun regularly speaks at Saudi universities, businesses and schools on innovation in the communications industry. He served as a jury member in various local and international shows.

With an extensive finance background and 22 years of professional experience, Khaled have honed his expertise in financial management, analysis, and strategic planning. His career began with a 2-year tenure at Majed Al Futtaim in the payables team, where he gained valuable experience in managing financial transactions and maintaining vendor relationships.

Then he spent the subsequent 20 years at MCN Group FP7/McCann Cairo, advancing from an accountant to the Finance Director. In this role, he adeptly oversaw non-media units, demonstrating leadership in financial operations and strategic planning, ensuring robust financial health and contributing to the company’s overall success.

Ehab graduated in 1997 from the faculty of Applied Arts, Helwan University, Egypt. Since then, he started his career in advertising as graphic designer and shortly after that he joined Ro’ya Marketing and Advertising which was later known as TBWA\Egypt. Over 10 years with the Agency, Ehab was able to climbed the corporate ladder and joined TBWA\RAAD in Riyadh as a senior art director in 2009 where he helped in building the creative team and exploring new horizons of creativity in Saudi.

During his long journey with TBWA\ in Egypt and Saudi, Ehab has worked on many international and local brands giving him a vast experience in different business categories. The list includes: Almarai, 7Days, Alissa Auto, Entaj Chicken, Herfy, Wooden Bakery, Deemah, Nissan Motor Egypt, Henkel, National Bank of Egypt, B-Tech, Sony, Toshiba, Shell Egypt and BNP Paribas Bank.

His Journey didn’t end here, In 2016 ehab joined Leo Burnett KSA as an Associate Creative Director, working hand in hand with the local talent team, the Beirut and Egypt hub on flagship clients such as Almarai, McDonald’s, SAB Bank, Zain, AlJazeera paints and Tadwul.

In 2023, Ehab joined BigTime Creative Shop as Head of Creative & Innovation Operations, bringing over 27 years of experience across creative, social, and operational leadership. He has since progressed into the role of Executive Director, Operations, where he continues to drive agency excellence, strengthen cross-functional collaboration, and lead operational performance across BigTime’s core departments.