Liv Golf
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It began with a cart. That humble chariot of golf, usually reserved for whisper-quiet rides between holes. But in our hands, it became something far louder, far crazier, and far more unforgettable.
We reimagined the icon of the fairway as a roving stage, a mobile temple of bass. The creative idea was simple and subversive: Golf, but Louder. Instead of ferrying players, the cart carried chaos: decks, speakers, and the irrepressible spirit of DJ Salvatore Ganacci.
What rolled out was a celebration that spilled off the greens and onto the streets. It was golf with its collar unbuttoned, its shoes kicked off, and its volume dialed past eleven. A spectacle that didn’t just announce a tournament but made the whole city part of the show.
“A fresh take that breaks away from traditional sports advertising”
ARAB AD