A Tale As Old As Time: The Fight Of the Century

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Awards
Gold Cresta Awards
Silver Dubai Lynx, LIA Awards
Bronze Dubai Lynx, Clio Awards, Cresta Awards, Epica Awards

This was not framed as a bout alone, but as a pilgrimage through history. A clash of the undefeated reimagined as a grand odyssey. With the resonant voice of Paul Anderson as guide, the audience was carried across epochs of battle, through the echoes of warriors who carved their names into legend.

Usyk and Fury squared off across universes, hurling phantom strikes across vast chasms. The blows of mind games, the artillery of psychological war. Step by step, as the gulf closed, they were transformed: one moment cowboys in a shootout, the next gladiators beneath a burning sun, then pirates, then cartoons, until all of history seemed to converge upon a single stage.

And when they finally got close, the storm broke. Lightning split the sky, and from its brilliance emerged Michael Buffer himself, the herald of spectacle. His voice, eternal and unmistakable, summoned the ring into being. And in that instant, the odyssey resolved into its truth: two men, gloves laced, ready to write the next chapter of heavyweight immortality.

Credits
Agency BigTime Creative Shop
CEO Mohammed Sehly
CCO Rayyan Aoun
Senior Art Director Gustavo Bilesimo
Senior Art Director Fadi Abdeen
Agency Producer Inas Nagy
Head of Creative & Innovation Operations Ehab Armanious
Directed by Ernest Desumbila
Managing Director Eva Laffitte
Production Team Montse Urniza, Rebecca Johnson, Laura Barge
Supervision Team Nico Zarza, John Prieto, Albert Montero
Production/Post Production Company SAUVAGE.TV
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