IV CROWN SHOWDOWN: WHO WILL CLAIM THE 4 BELTS?

The film reimagined Artur Beterbiev and Dmitry Bivol’s rivalry as a mythic odyssey. Their ascent toward undisputed glory was told through the metaphor of a perilous mountain climb, the IV Crown at its summit symbolizing the four titles at stake. Set in an ancient, war-torn realm, the fighters battled armies, mythical beasts and each other, weaving real-world references, like Bivol’s bear fight nodding to his victory over Canelo, into a cinematic allegory of their paths to greatness.
Blending sweeping live action with intricate VFX, the campaign transformed a bout into a legend, capturing the imagination of millions worldwide. With over 42 million views, 3.7 billion impressions, and 1.9 million engagements, the film was hailed as a “cinematic masterpiece” by press and fans alike.