Can't lose this fight: The first Anime Music Video ever done for boxing
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| Awards | |
|---|---|
| Bronze | LIA |
This work pushes the boundaries of traditional sports promos, transforming a fight announcement into an emotionally charged cinematic experience.
Rather than relying on typical fight footage, we crafted a rich, story-driven anime-inspired music video, something never before seen in boxing. Top anime artists crafted a seamless blend of styles, using fluid animation, bold colors, and surreal transitions to depict the subconscious fears of the fighters. Every frame pulsed with emotion. The lyrics and melodies echo the fighters’ resilience, perfectly synchronized with the animation’s highs and lows.
| Credits | |
|---|---|
| Client | Riyadh Season |
| Agency | BigTime Creative Shop |
| Production House | Psyop |
| Animation Studio | Le Cube |
| Chairman of GEA | H.E. Turki Alalshikh |
| Chief Executive Officer | Mohammed Sehly (BigTime) |
| Chief Creative Officer | Rayyan Aoun (BigTime) |
| Agency Producer | Inas Nagy (BigTime) |
| Senior Art Director | Gustavo Martins |
| Senior Business Director | Ziad Chehab |
| Social Media Director | Nael Girgis |
| Creative Operation Director | Ehab Armanious |
| Director | Santiago Oddis |