5v5: An original format that redefined boxing

Boxing has never been a team sport, until we flipped the script. 5v5 turned the old-school undercard into a high-stakes war between two titans of promotion: Eddie Hearn and Frank Warren.

Five fighters each. Identities kept under wraps. A cinematic reveal that felt more like a movie premiere than a press conference. The film itself pitted the fighters against each other like playing cards in a hand of poker.
As each fighter was revealed, the stakes got higher. Both promoters were putting their reputations on the line and the fighters were risking it all. But by breaking the rules of boxing promotion, we made every fight feel like a main event.

“Inaugural 5 vs 5 in Riyadh was like the Ryder Cup for boxing.”
The Telegraph