Ryan Garcia vs Haney (Times Square)
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Boxing is in its renaissance period, penetrating culture like never before. And there’s no better example of that than when Ryan Garcia, Devin Haney, Teofimo Lopez and more took over Times Square in a first-of-its-kind event
To fuel the buzz, we created a film that celebrated the spirit of New York’s most iconic hotspot. Haney and Garcia came alive across the towering billboards, amplified by the city that never sleeps. They jumped from ad to ad, including a special cameo appearance by event’s sponsor, Fatal Fury: City of the Wolves, as they battled through The Big Apple.
Fueled by the film, all eyes turned to NYC for a world-first fight card that took the city by storm. And even after it ended, our promo continued to go viral, establishing it as an unforgettable moment in entertainment that fight fans will never forget.