THE IMPOSSIBLE DREAME: SPORTS WORLD CUP IN RIYADH
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A global stage demanded a global launch. The Esports World Cup in Saudi Arabia was introduced not through spectacle alone, but through the people who live and breathe the game.
We placed gamers at the heart of the campaign, not as avatars or statistics, but as individuals with stories worth telling. Every scene blended the intensity of gameplay with the realities of life outside the screen — showing that behind every victory lies discipline, sacrifice and unshakable resolve.
Unique, human, and deeply passionate, those journeys all converged in one place: a world cup born not just from games, but from the spirit of those who play them.
| Credits | |
|---|---|
| Project Name | Impossible Dream |
| Client | Esports |
| Agency | Big Time Creative Shop |
| CEO | Mohammed Sehly |
| CCO | Rayyan Aoun |
| CD | Rayyan Aoun |
| Head of Creative & Innovation Operations | Ehab Armanious |
| Senior Business Director | Ziad Chehab |
| Agency Producer | Inas Nagy |
| Senior Copywriter | Mohammed Binkhudair |
| Director | Rick Darge |
| Co-Writers | Ian Pons Jewell & Edward Leer |
| Production Company | ProdCo |
| Founders / EPs | Ian Pons Jewell & Zico Judge |
| Producer | Theo Hue Williams |
| Production Manager | Dan Dobrin |
| Director of Photography | Octavio Arias |
| Post Producer | Ann Mykhailenko |
| Post Producer | Karen Noden |
| VFX Studio | CGF |
| VFX Supervisor | Pavel Bezborodov |
| VFX Producers | Ekaterina Averina, Aleksandr Gorokhov |
| Colourist | Sam Gilling |
| Editor | Dylan Edwards |
| Editor Assistant | Astrid Cerdeño |
| Edit House | Cabin |
| Audio Post Facility | No. 8 London |
| Sound Design and Mix | George Castle, James Benn & Rachel Scott |
| Foley | Foleyhouse |
| Music Company | Mr Pape |
| Music Supervisor | Chloe Sitton |
| Composer | Robert Gulya |